Back in March 2020 as the world went into lockdown I wrote a piece titled…
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Why should your brand connect emotionally with your customers?
Real brands. That’s our mantra. Brands that walk the walk, are built around the truth…
How real is your brand?
It’s unsurprising that so many of us have lost what little trust we had in…
The art of collaboration by the marketing department
In a world where collabing is all the rage.. welcome to Glow’s whistle-stop tour of…
Brand & Culture – who eats who for breakfast?
Recently I have been debating the subject of brand vs culture; ie which of these…
Change management rebranded
When people say they love change I don’t believe them. Well, actually, I believe them…
Helping brands fail
Our new 2020 mission statement? Quite possibly! And no, it’s not just click bait. We…
Resistor vs Resilient Brands
Our Glowing review of the best of brand creativity from 2020 First week of 2021.…
Legacy Brands – how can we help?
In the centre of the village-like haven of what I consider to be North London’s…
Humaning. Is it really such a big massive huge thumbs down?
Much has been written this past week, with equal amounts of alacrity and hilarity, criticising…