What’s your WHSmith story?
It’s probably one that harks back to school days and holidays, days when the shops…
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Are you catfishing your customers and your people?
I write this having spent the morning either on-hold to, or being cut-off-mid-call to, a…
So… was this a reset for humanity???
Back in March 2020 as the world went into lockdown I wrote a piece titled…
Why should your brand connect emotionally with your customers?
Real brands. That’s our mantra. Brands that walk the walk, are built around the truth…
How real is your brand?
It’s unsurprising that so many of us have lost what little trust we had in…
The art of collaboration by the marketing department
In a world where collabing is all the rage.. welcome to Glow’s whistle-stop tour of…
Brand & Culture – who eats who for breakfast?
Recently I have been debating the subject of brand vs culture; ie which of these…
Change management rebranded
When people say they love change I don’t believe them. Well, actually, I believe them…
Helping brands fail
Our new 2020 mission statement? Quite possibly! And no, it’s not just click bait. We…
Resistor vs Resilient Brands
Our Glowing review of the best of brand creativity from 2020 First week of 2021.…