So much talk in our industry centres around the meanings and importance of differentiation and…
Branding
Is your brand datable?
Amidst the frenzy of restaurant booking, flower ordering and chocolate buying that is Valentine’s Day,…
Brand:Culture… Why?
“Brand” and “Culture” are possibly the two most used words in business which have the…
Why we love B2B
It has long been believed that the sexy bit of marketing is the consumer end.…
A new perspective – (one might call it a rebrand!)
If you’re reading this and you have come across me before, you are might be…
What’s your WHSmith story?
It’s probably one that harks back to school days and holidays, days when the shops…
Are you catfishing your customers and your people?
I write this having spent the morning either on-hold to, or being cut-off-mid-call to, a…
Why should your brand connect emotionally with your customers?
Real brands. That’s our mantra. Brands that walk the walk, are built around the truth…
How real is your brand?
It’s unsurprising that so many of us have lost what little trust we had in…
Brand & Culture – who eats who for breakfast?
Recently I have been debating the subject of brand vs culture; ie which of these…