It’s probably one that harks back to school days and holidays, days when the shops…
Branding
Are you catfishing your customers and your people?
I write this having spent the morning either on-hold to, or being cut-off-mid-call to, a…
Why should your brand connect emotionally with your customers?
Real brands. That's our mantra. Brands that walk the walk, are built around the truth…
How real is your brand?
It’s unsurprising that so many of us have lost what little trust we had in…
Brand & Culture – who eats who for breakfast?
Recently I have been debating the subject of brand vs culture; ie which of these…
Helping brands fail
Our new 2020 mission statement? Quite possibly! And no, it’s not just click bait. We…
Resistor vs Resilient Brands
Our Glowing review of the best of brand creativity from 2020 First week of 2021.…
Brand Strategy Doesn’t Need To Cost The Earth
Recently, we have been working with a well known household brand, let’s call them Client…
Marketing & HR; the perfect marriage
There is no question that during the best of times or the worst of times,…
How Do We Maintain Our Existing Culture In Lockdown?
Our new crazy lockdown world. Not only are we suffering from no gyms, shops, restaurants,…