Why should your brand connect emotionally with your customers?
Real brands. That's our mantra. Brands that walk the walk, are built around the truth…
Is the customer always right? Abso-bloody-lutely.
To be clear, that doesn’t mean that if a complete arse walks into your establishment…
Brand Strategy isn’t rocket science – and it doesn’t have to cost the earth.
Whether it’s because all around you feel everyone’s saying the same thing or you realise…
Real brands don’t bullshit
Brands must never be used like pretty wrapping paper; to attract talent and customers with…
Great brands collab. Simple.
Great brands are those where the internal and the external move as one; where you…
It’s the people, stupid
Brandculture. What the buggery is that I hear you say? It’s when your culture is…
How real is your brand?
It’s unsurprising that so many of us have lost what little trust we had…
The art of collaboration by the marketing department
In a world where collabing is all the rage.. welcome to Glow’s whistle-stop tour of…
Brand & Culture – who eats who for breakfast?
Recently I have been debating the subject of brand vs culture; ie which of these…
Legacy Brands – how can we help?
In the centre of the village-like haven of what I consider to be North London’s…