Brandculture. What the buggery is that I hear you say? It’s when your culture is perfectly and beautifully aligned with, connected to and driven by your brand.
When your culture is a living breathing manifestation of what your brand represents and your people are not only motivated by it in their every day, but feel it’s an honour and a privilege to be given the responsibility to bring it to life.
Brand and culture. The perfect marriage and two sides of the same coin.
Here’s the how on brandculture –
- Your brand is the thing that gives you stand out in your category. It should therefore drive every connection with your customer and therefore MUST be reflected in the behaviour of everyone in the team
- Your culture is the thing that will attract, retain and motivate your team. If you have a fabulous brand on the outside, there will be an expectation that it will come to life on the inside
- Your brand should drive every decision you make as a business. That means it must drive your behaviours. And behaviour is what makes up your culture
- When your brand shines as brightly internally as it does externally. That’s brandculture.