Great brands are those where the internal and the external move as one; where you can cut your people in half and their blood is the colour of the logo.
The only way to achieve this kind of magic is to have fantastic collaboration internally between everyone in the marketing team.
But Marketing alone cannot deliver growth without the partnership, support, belief and engagement of their absolutely vital “collabers”:
Marketing & Finance – most CFO’s are the antithesis of the commercial teams – the cool blues to the fiery reds. Although paid to hold the purse strings tight they are ready to invest as long as you prove ROI. Simple.
Marketing & HR – the People team are marketing’s closest allies in bringing the brand to life across every touch point across the business. They will ensure your brand shines as brightly internally as it does externally.
Marketing & Sales – the Sales team are your BFF as like you they are totally focussed on delivering growth and pleasing the customer.
Marketing & Customer Services – the Customer Services team delivers the brand promise across the customer experience by embedding crystal clear processes so that great customer experience can be delivered again and again….
Clearly we believe everything starts with your brand and so we are of the opinion that marketing is the central cog driving the success of any business and this involves a real appreciation of what every other department brings to the table.