The Challenge
Following the merger of Just Media and Enigma there was a need for a fresh new positioning for the newly formed B2B agency. One that clearly showed the new combined offering whilst uniting the business internally.
The Work
The development of a new brand platform was developed with a cross-functional, global team to ensure it was fully embedded into their cultural DNA. This new brand positioning was launched internally and externally through a new brand identity and vibrant new website.
The Impact
The new brand platform has completely transformed their business by inspiring the team to deliver the many products and services they now offer as one dynamic team.
Aw shucks…
Don’t just listen to us:
``We worked with Glow on defining both the Ladbrokes and Coral brands. The process was seamless, brilliantly executed, created unbelievable alignment internally & externally and has been like rocket fuel for our brands. Emma made what was incredibly hard work really fun and inclusive. Glow is now a regular and crucial part of our team.``
``We chose Glow as our agency over a huge global network agency and never looked back. They are just great to work with; they wrap themselves around us, challenge on all the right stuff in the right way and always deliver brilliantly``
``Emma and the Glow team have completely transformed our business. It started as a rebrand but they have done so much more. They got right under the skin of our business and helped us revamp not just our branding but team culture and our entire approach to the market!``
``Before I met the team at Glow I was convinced that if people wanted to buy stuff they would do so by going up the high street and visiting a shop! Glow completely transformed our marketing strategy and put us on the map digitally``
``As strategic brand consultants ourselves, Emma is the only person in London who I would trust to work with us on our positioning and our individual development. She has led us on a seismic journey but made it feel simple and obvious. Six months on and we are actually now too busy. We owe her so much.``
``The work we did with Glow on developing #RiseWithUs was game changing. We managed build a clear proposition that worked across the marketing, fashion, film, drama and art worlds. Emma and the team brought a huge amount of strategic thinking, energy, drive and those all important connections that made the entire project thrive.``
