Why should your brand connect emotionally with your customers?
Real brands. That's our mantra. Brands that walk the walk, are built around the truth and are the same on the inside as the outside. Hopefully you've got that message by now!…
are built around the truth, the whole truth and nothing but the truth
are built around the truth, the whole truth and nothing but the truth
Real brands
shine as bright internally as they do externally
shine as bright internally as they do externally
Real brands
drive your culture as much as they drive your advertising
drive your culture as much as they drive your advertising
Real brands
We connect brand and culture to bring brands to life…
A brand is the beating heart of a business.
It’s your purpose and uniqueness therefore should be felt within every teeny tiny connection internally and externally.
It’s not quick and it’s not easy. But we all know the brands that do this well, thrive. So let us help.
Our mission
Our mission, should you choose to accept it, is to work shoulder to shoulder with you to help create an utterly fabulous, powerful and meaningful real brand, and then connect it into the very blood of your business through your people and your culture.
Sounds like a plan? Get in touch and let’s talk it through…
LET'S HAVE A CHAT
This is how we do it
Ultimately, what we do is like waving an enormous magic wand across your business.
We often start with the question ‘what’s the point of you?’ Once we find the answer, we turn it into a powerful brand positioning, then bring it to life beautifully both externally and internally. Sounds simple?
It actually is….
Latest Thinking
Is the customer always right? Abso-bloody-lutely.
To be clear, that doesn’t mean that if a complete arse walks into your establishment and disrespects everyone you should bow to his needs, but what it means is that any brand…
Aw shucks…
Don’t just listen to us:
``We worked with Glow on defining both the Ladbrokes and Coral brands. The process was seamless, brilliantly executed, created unbelievable alignment internally & externally and has been like rocket fuel for our brands. Emma made what was incredibly hard work really fun and inclusive. Glow is now a regular and crucial part of our team.``
EMEA CEO
GVC
``We chose Glow as our agency over a huge global network agency and never looked back. They are just great to work with; they wrap themselves around us, challenge on all the right stuff in the right way and always deliver brilliantly``
Chief Marketing Officer
Virgin Loyalty
``Emma and the Glow team have completely transformed our business. It started as a rebrand but they have done so much more. They got right under the skin of our business and helped us revamp not just our branding but team culture and our entire approach to the market!``
Tamara Littleton
CEO, The Social Element
``Before I met the team at Glow I was convinced that if people wanted to buy stuff they would do so by going up the high street and visiting a shop! Glow completely transformed our marketing strategy and put us on the map digitally``
Marcus Wareing
Chef
``As strategic brand consultants ourselves, Emma is the only person in London who I would trust to work with us on our positioning and our individual development. She has led us on a seismic journey but made it feel simple and obvious. Six months on and we are actually now too busy. We owe her so much.``
Adam Morgan
Founder, Eatbigfish
``The work we did with Glow on developing #RiseWithUs was game changing. We managed build a clear proposition that worked across the marketing, fashion, film, drama and art worlds. Emma and the team brought a huge amount of strategic thinking, energy, drive and those all important connections that made the entire project thrive.``
Kanya King
Founder MOBO
Some of our clients
