Let’s face it, we’re all painfully aware that if we’re operating in a crowded marketplace, we’re all saying pretty much the same stuff; “wealth of experience… track record… best in class team” blah blah yawn yawn.

Having a real brand means understanding and clearly defining the thing that actually makes people chose you over the guy up the road.

Once you have this golden nugget, this beautiful thing that no-one else can say, a real brand will use this powerful clear positioning as a lens to drive every communication decision and behaviour in the business. Because it make sense to be shouting loudly and always reflecting the thing that’s your strength. Because that’s what will drive growth.

Having a culture that isn’t connected to your brand is a bit like having a goalkeeper protecting the wrong goal.

The whole point of your culture is that it must be completely reflective of, and designed to bring your brand to life. A brand must be seen, felt and heard throughout the business to make sure it’s amplified; to make sure everyone is motivated by this great thing internally and compelled to buy from you externally.

Put simply, in a world of ‘always on’ transparency is no longer an option. You have to make sure what you’re saying knits perfectly with what you’re doing.

Having a culture that isn’t connected to your brand is a bit like having a goalkeeper protecting the wrong goal.

The whole point of your culture is that it must be completely reflective of, and designed to bring your brand to life. A brand must be seen, felt and heard throughout the business to make sure it’s amplified; to make sure everyone is motivated by this great thing internally and compelled to buy from you externally.

Put simply, in a world of ‘always on’ transparency is no longer an option. You have to make sure what you’re saying knits perfectly with what you’re doing.

Performance. Something that’s in the objectives of the HR team. Something we drag out twice a year for our APR discussions. Also something usually confused with results, with numbers. Did we win or did we lose?

No. That’s not performance. That’s measurement.

A high performing business is where everyone is giving the ongoing tools, support, language and belief in being able to assess, build and improve their own performance. Every day. With every task. That’s what drives growth. Sustainable, steady, lovely growth.

Our mission

So our mission, should you choose to accept it, is to work shoulder to shoulder with you to help create an utterly fabulous, powerful and meaningful real brand, and then connect it into the very blood of your business through culture and performance.

This powerful combination is like rocket fuel for growth.

So what?

Don’t just listen to us:

“As strategic brand consultants ourselves, Emma is the only person in London who I would trust to work with us on our positioning and our individual development. She has led us on a seismic journey but made it feel simple and obvious. Six months on and we are actually now too busy. We owe her so much.”

Adam Morgan Founder, Eatbigfish

``Before I met Emma I was convinced that if people wanted to buy stuff they would do so by going up the high street and visiting a shop! Glow completely transformed our marketing and put us on the map digitally``

Marcus Wareing Chef

``Emma and the Glow team have completely transformed our business. It started as a rebrand but they have done so much more. They got right under the skin of our business and helped us revamp not just our branding but our entire approach to the market!”

Tamara Littleton CEO, The Social Element

“Working with Glow completely transformed our business. We have new language and behaviours which even a year on, you can still hear buzzing round the corridors. Our business performance has rocketed and we’re winning so much new business now we have clarity on what sets us apart. I would recommend Glow London to any business that believes it needs competitive advantage”

Sue O’Brien CEO Norman Broadbent

“Working with Glow gave us direction, clarity and a clear lens from which to build our entire business. The brand bible we developed was world class. Every time Emma walked in the room I found myself clapping!”

Patrick Alo Global Head of Brand, Virgin Management

“The work we did with Glow on developing #RiseWithUs was game changing. We managed build a clear proposition that worked across the marketing, fashion, film, drama and art worlds. Emma and the team brought a huge amount of strategic thinking, energy, drive and those all important connections that made the entire project thrive”.

Kanya King Founder MOBO

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