This guide explores the opportunities for banks within social media, looks at what some of the big names are doing to engage their customers, and provides practical advice on managing a customer community.

Working within a complex regulatory framework is a limitation, and all banks using social media will have their own detailed legal and compliance advice on how and when to engage with customers on public, social channels.

This guide is certainly not designed to replace that, but rather focuses on the practical issues of managing online customer engagement in the financial services sector.

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